Promoting Entertainment Events   [Archived Catalog]
2009-2010 Undergraduate Studies Bulletin
   

SPTE 404 - Promoting Entertainment Events

Credits: 3
This course should provide students with an understanding of various methods of promotion and approaches to the application of advertising and publicity in the broad spectrum of modern media.

Prerequisites
SPTE 202 and MKTG 350
Special permission required by department. SPTE majors will have first priority to register and will be given a registration deadline date. Minors and cognates will have second priority to register and will be given a registration deadline date. After that, registration will be open to all students.